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Published on Gameology (http://www.gameology.org)

Digital Play: The Interaction of Technology, Culture, and Marketing

By admin
Created 2005-11-04 17:37

Citation:

Kline, Stephen, Nick Dyer-Witheford, Greig De Peuter. Digital Play: The Interaction of Technology, Culture, and Marketing. Montreal, CA: McGill-Queen's University Press, 2003.

Content that cites this item:

"Product Placement and Virtual Branding in Video Games" (by Zach Whalen).

Source URL:
http://www.gameology.org/bibliography/digital_play_the_interaction_of_technology_culture_and_marketing